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How to Add a Swipe Up Link to Instagram Story

Have you often tried to figure out how to add a link to the Instagram story? It has been a while since we all have been seeing this swipe up link in many videos shared in the form of the Instagram story feature. Any movie trailer playing as an Instagram story is certainly going to show up the swipe up feature at the bottom of the screen that can take us directly to the YouTube platform for viewing the complete trailer.

In this blog, we will learn more about the swipe up link feature of Instagram in detail. Instagram is really popular these days among people because of the many options that it provides to stay connected with friends & family.

What is a Swipe Up Feature of Instagram?

This is quite an amazing feature on Instagram to direct more traffic to the website or YouTube video. Thus, it can be considered an effective marketing tool which can transform the website traffic numbers instantly and effortlessly. This link can be seen at the bottom of your mobile screen when you are playing an Instagram story. The Instagram swipe up feature often beckons users to simply perform the swipe motion on the screen to directly visit the product’s page of the business site or YouTube video.

Once a user gets to the right destination, after that, any business can expect to witness a rise in conversions happening on their website – the more conversions, the better the growth of the business. Therefore, adding a link to Instagram stories is gaining popularity among businesses and artists day by day.

This is the first time that businesses can provide direct links to their promotional videos, new products launched and any other necessary event that needs to catch their customer’s attention. Before this, people could only add links in the bio of the Instagram profile and urge people to click the link there. It was certainly not a sure shot method to gain website or video traffic because many times, consumers might find it a time taking process and hence avoid clicking on the link in the bio. Clicking the swipe up link of the Instagram story can seem as a quicker and convenient option to users now.

But the important criteria that has to be met before utilizing the swipe up feature of Instagram is to have 10000 followers on a business account of Instagram. This feature is, therefore, a boon only for verified Instagram accounts.

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Effects of the Swipe Up Feature of Instagram

The main benefit of using the swipe up link of Instagram is facilitating consumers and users with an instant action point to reach the video or product instead of making them take the prolonged route of going via the link provided in the bio section of the Instagram profile page. Thus, every time there is a new product or video, businesses can simply have the customers click on the video or website link available on the bottom of the Instagram story.

How to Insert Swipe Up Link to Instagram Story?

To know how to add a link on the Instagram story,  you can follow the below steps if you already have a large number of follower base.

Step 1: First, you need to add a story by either capturing a photo or video directly from the Instagram app camera or by choosing an image or video content directly from your albums.

capturing a photo or video from instagram app

Step 2: Then, click on the chain like icon located above when you are editing the story before posting it.


Step 3: Further, click on the ‘+ URL’ option to add the web link of the web-page or the video.


Step 4: After this, enter the URL in the specific field and then click on ‘Done’ that can be spotted above in the top right corner of the screen.

Image Source – Hubspot

Step 5: Now, once you publish the story, you will be able to view the ‘see more’ or ‘learn more’ text with the upward caret at the bottom of the screen, which the followers can then use to swipe up. This way, the Instagram swipe up feature appears on the bottom of the story in 4 simple steps.

Instagram swipe up feature appears on the bottom

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Other Ways to share a link on Instagram story

Instagrammers who don’t have 10K followers can still provide useful links to promotional videos and products by sharing a link with their users on the Instagram story. This can be done in the following ways:

1. IGTV Videos with a Link

People who want to promote their content on Instagram can upload their videos on IGTV to access the link feature button. You can put the URL on the IGTV caption of the video. Once you are done posting your video on IGTV, you can also add it to your Instagram stories by clicking on the link icon and then selecting the ‘+IGTV video’ option instead of the ‘add URL option.’ This way, the swipe up feature of Instagram automatically appears in the story without even having 10K followers.

swipe up feature of Instagram Story
Image Source: Preview App

2. Use DM or Poll to Directly Send the Link to your Followers

To publicise your content you can share your Instagram story with your followers and either use the poll feature or urge followers to use the direct message facility available at the bottom of the story to obtain the link from you instead of adding a direct link to your Instagram story.


Add button on Instagram story
Image Source:  Preview App

Ways to Obtain 10 K Followers

If you are still wondering how to obtain 10K followers, then read ahead to know some of the best practices to gain followers quickly.

  • Make sure to post regularly.
  • Ensure that your content is relevant, engaging, entertaining and useful to your followers.
  • Interact more with the help of polls, Q&As, etc.
  • Optimize your page and keep your profile updated.
  • Most importantly, ensure to use a business or professional account as followers can easily find and follow you.
  • Join pod groups. These can beat the algorithm by initiating and receiving quick engagement on your posts and stories, which will automatically push your post on the top of everyone’s Instagram feed.
  • Get help from Instagram Insights to track the performance of your account.
  • Use hashtags, geotags and also ensure to tag brands.

Final Word

To wrap up the article, I would recommend the readers to use the various tips and tricks suggested in the article above to promote your business, products, or videos. Also, keep yourself updated with the latest trends to gain benefits. You certainly learned about the simple steps that can help to add a link to Instagram stories along with ways to share the link of your website or video without using the link feature. You can always take your pick from the methods in this article.

Snigdhashree Mandal
Snigdha is a technical content writer with expertise in the field of science & technology. Though, she comes from a very different academic and professional background yet she finds creative satisfaction through writing and wishes to add value on this front. When not writing, she loves exploring Nature and the Wild, and is an ardent animal lover.

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